You may be wondering why you need to read another article about how to write SEO-optimised blog content; aren’t there enough lists like this out there? Since no one person can keep up to date with every little nuance and alteration as 2017 goes rumbling on, I’ve produced this short guide to help keep your content on point during 2017 (at least until the next big algorithm change!).
If you want to keep abreast of the latest methods to create quality content quickly and easily, without getting stuck in a rut, read on.
Top tips for blogging in 2017:
- Choose topics people want to read – Research is key here; I will share a few ways to get quick ideas for blog titles and topics below.
- Choose topics you want to write about – This is really important if you don’t want to end up repeating yourself ad infinitum then read on.
- Pay attention to formatting – Clear and consistent formatting with plenty of white space makes your writing easier for people to understand; use of headers, sub-headers, and paragraphs makes your content easier for machines to understand.
- Don’t be afraid to compete for high-value keywords – Have some fun by varying the sorts of keywords you write about. With a regular blog schedule, you’ll have the time and scope to experiment and monitor your results. Competing for organic search results is free, and the only thing it will cost you is some good quality writing.
- Keep your content plan creative – Don’t just blog on the same few topics that are specific to your product or service offering. Instead, think up 3-5 topics that relate to what you do or who your customers are, and use these to guide your writing.
- Make it mobile friendly – Start with a short paragraph that includes a summary of the article contents, use short sentences and paragraphs, and avoid using very large images or anything else that might cause slow load times.
- Avoid plagiarism – Try to find something new to say about a topic if you can. If you need to include information from elsewhere, use properly attributed quotes, or use links to the original well-regarded source.
- Back up what you say – “Fake News”, “Alternative Facts”, and badly regarded sources; there are many sources of lies out there on the internet. Instead, use high quality, verified resources, correctly linked and/or referenced if you want your writing to be seen as authoritative by the search algorithms.
- Blog regularly – Try to write at least two 400-word blogs per month, if not more. If you struggle to produce enough content in-house, hire a professional service line Web Wordsmith to help. A professional service can help with planning, proofreading, and editing, as well as writing quality articles for you.
- Monitor results – Use Google Analytics, sales records, customer & staff member feedback, and any other information to find out which articles are re-shared the most, or lead to sales. Try to find out what gets your clients comment, share, and interact; find out if any articles have led to sales.
Overall, by keeping this handy list in mind when you’re writing for the web, you’ll be able to avoid any number of pitfalls that crop up whenever there’s an algorithm change.