About us

Our company, our team, our goals


Emily Gray-Fow

Managing Director & Technical Lead

Emily has a background in web design, graphic design and business writing. She has worked in the public, private and not-for-profit sectors, including healthcare administration, engineering, SMEs, local government, education, charities, refugee law, and construction.

Previous positions have included work in web design, graphic design (including logos), research, office administration, branding, proofreading, and digital marketing. Emily was studying full time for a BEng in Mechanical Engineering at Aston University in 2012, and has lots of experience in STEM subjects. Following a decision to spend more time on her freelance work, she now studies Computer Science part time with The Open University.

She has extensive experience in social media and web content development, and maintains a special interest in business writing, manufacturing, engineering, women’s issues, and the skills gap. She also built this website, and wrote most of the copy as part of her freelance web design work.

Emily is currently studying towards an NCTJ Diploma in Journalism, and working on a business proposal for a social enterprise tackling the skills gap. She is also the IT lead for Web Wordsmith site. If you like what you see please contact us regarding web design. You can see her portfolio and Linkedin profile by following the links.

Emily Gray-Fow, Head Web Designer & Associate Director
  • SEO Copywriting 90% 90%
  • Content Writing 65% 65%
  • Technical Writing 70% 70%
Bette Gray-Fow, Managing Director & Chief Copywriter
  • Copywriting 80% 80%
  • Quality Assurance 90% 90%
  • Copy Editing 65% 65%

Bette Gray-Fow

Chief Copywriter & Academic Specialist

Bette Gray-Fow has authored research reports, reviews, articles and two non-fiction books (in widely differing styles).

As Creative Arts Team Leader & Lecturer in Education at The Open University (2000-2003) she expanded her skills as a web architect – authoring or co-authoring thirteen web-based resources for schoolteachers, contributing to the evolving web architecture for The Learning Schools Programme and TeachandLearn.net websites, moderating three electronic conferences and holding QA responsibility for sixteen Local Authorities which were delivering the programme.

She was responsible for drafting materials, updating websites, advising on issues of copyright, revising materials to make them more accessible to a ‘non-academic’ readership, and working with consultants to commission and deliver short and attractively presented resources for serving schoolteachers. Later she went freelance, authoring a research report on Youth Music’s national initiative Plug into Music

More recently she has ‘development edited’ Nigel Temple’s The Marketing Compass Manual, and written articles for Education Business Magazine. Additionally, Bette has worked with ages 11-19 regularly since qualifying as a teacher in the UK in her 20s. She’s worked as a classroom teacher of humanities and music, and as a peripatetic teacher of singing, woodwind, and digital music production.

She has also been director of several successful secondary school music departments, and travels within the UK, US, and Europe, coaching adults in advanced singing techniques. She is a member of The Society of Authors and a Fellow of the Higher Education Academy. She has written copy and delivered presentations for wide variety of audiences, and one of her strengths is in adapting the writing style to suit the target audience. For further information on Bette’s professional experience and links to her writing please see her Linkedin profile.

Our Ethos

Save Time

We love saving our clients time and money. If you want help keeping up with the latest content and SEO trends then we’re here to help.

Improved Web Presence

Improve your web presence further with a design and usability report on your website.

Clear Communication

We work together with our clients to make sure that everyone will be happy with what we do for them.

Bespoke Service

Our skilled writers produce genuine, original copy for your business. In a way all of our packages are bespoke.

In other words: choosing the right tone and style for your website

Effective proofreading is an essential skill for any writer. People reading your website may well make judgements about you based on your spelling, grammar and punctuation, and even the occasional 'typo' can undermine your company's image. However it's sometimes difficult to come to a piece of text with 'fresh eyes' -- particularly if you've been working on it for some time.

Here's a tip to help identify errors in grammar, punctuation, spelling and style: Put the text into Word, then change it to a different font, colour and size. You will find that any mistakes are much easier to spot! [NB: don't rely on Word's grammar checking facilities. In my experience they are not always reliable!

If you haven't the time to do your own proofreading, or if you need advice or assistance with any aspect of your web writing, just contact Web Wordsmith. We are here to help.


Get it touch now

We’d love to talk to you about what we can do for you