Software: Your OPEX secret weapon (sample blog for Microsoft Enterprise Software)
Windows 10 as a Service: the key to efficient digital transformation If you’re looking for the perfect opportunity to bootstrap your organization’s digital transformation, your upgrade to Windows 10 is probably it. At the same time, switching to Windows as a...
How buyer personas can focus your marketing strategy & improve your ROI
If you want to improve the effectiveness and efficiency of your marketing strategy, you need to learn how to create and use buyer personas. These ‘ideal’ customer characterisations have been proven to work much better than demographics-based segmentation. Personas are...
Blog Writing Tips for SEO: 10 ways to optimise your blog content in 2017
You may be wondering why you need to read another article about how to write SEO-optimised blog content; aren’t there enough lists like this out there? Since no one person can keep up to date with every little nuance and alteration as 2017 goes rumbling on,...
Search Engine Ranking: The more things change, the more they stay the same
Over the last few months the major players (Google and Bing) have announced some big changes to how they calculate a site’s search engine ranking. At the same time 2015 saw Facebook moving towards increasingly tailored news feeds, with a focus on user interaction. Another important development is the importance of the growing mobile device market.