Search Engine Ranking: The more things change, the more they stay the same

Search Engine Ranking: The more things change, the more they stay the same

Over the last few months the major players (Google and Bing) have announced some big changes to how they calculate a site’s search engine ranking. At the same time 2015 saw Facebook moving towards increasingly tailored news feeds, with a focus on user interaction. Another important development is the importance of the growing mobile device market.