Web Wordsmith's Blog

We cover everything from content creation & the art of writing to the latest trends in digital marketing

Search Engine Ranking: The more things change, the more they stay the same

Over the last few months the major players (Google and Bing) have announced some big changes to how they calculate a site’s search engine ranking. At the same time 2015 saw Facebook moving towards increasingly tailored news feeds, with a focus on user interaction. Another important development is the importance of the growing mobile device market.

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Effective Proofreading

Efective proofreading is an essential skill for any writer. People reading your website may well make judgements about you based on your spelling, grammar and punctuation, and even the occasional ‘typo’ can undermine your company’s image. However it’s sometimes difficult to come to a piece of text with ‘fresh eyes’ — particularly if you’ve been working on it for some time.

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