Efective proofreading is an essential skill for any writer. People reading your website may well make judgements about you based on your spelling, grammar and punctuation, and even the occasional ‘typo’ can undermine your company’s image. However it’s sometimes difficult to come to a piece of text with ‘fresh eyes’ — particularly if you’ve been working on it for some time.
What writing style appeals to you? If you read fiction, then you probably have some favourite authors or genres. Crime, so-called ‘cozy crime’ (for those who don’t like too much graphic detail and tension!), thriller, sci-fi… all have their particular writing styles.